Advertisements that feature special promotions, such as buy-one-get-one-free offers, represent marketing examples of _____ because they essentially signal that a type of reward will occur if a behavior is performed.
A) discriminative stimuli
B) shapers
C) conditioners
D) alternators
E) differentiators

Question

Quizplus · Accepted Answer

Discriminative stimuli are cues that signal certain consequences, such as rewards, for performing a desired behavior. Advertisements that feature special promotions, like buy-one-get-one-free offers, are examples of discriminative stimuli because they signal that a reward will occur if a certain behavior (i.e. purchasing the promoted product) is performed.

Advertisements That Feature Special Promotions, Such as Buy-One-Get-One-Free Offers, Represent