Tanya only bought a certain brand of soft drink when she had a coupon for it. Because she only purchased that brand when she was rewarded for doing so and ceased purchasing it when the reward was no longer present, this is an example of _____.
A) punishment
B) shaping
C) desensitivity
D) negative reinforcement
E) extinction

Question

Quizplus · Accepted Answer

This is an example of extinction because Tanya stopped buying the soft drink when the reward (coupon) was no longer available, indicating that the behavior was not maintained without the incentive.

Tanya Only Bought a Certain Brand of Soft Drink When