Which of the following statements is FALSE regarding enhancing consumers' attention?
A) All things equal, a consumer is more likely to pay attention to stronger stimuli than to weaker stimuli.
B) Contrasting stimuli are extremely effective in getting attention.
C) All else equal, larger items garner more attention than smaller ones.
D) In general, the less involving an object, the greater the chance that the object will be attended to.
E) Surprising stimuli are more likely to get consumers' attention.

Question

Quizplus · Accepted Answer

This statement is false. In general, the more involving an object, the greater the chance that the object will be attended to, because the consumer is more engaged with the stimulus.

Which of the Following Statements Is FALSE Regarding Enhancing Consumers