Attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____.
A) involuntary attention
B) preattention
C) implicit attention
D) explicit attention
E) unintentional attention

Question

Quizplus · Accepted Answer

Involuntary attention refers to attention that is captured without conscious control, meaning that the consumer did not intentionally direct their attention towards the stimuli. It can be triggered by surprising or novel stimuli.

Attention That Is Beyond the Conscious Control of the Consumer