Daysha was watching a movie when she noticed branded products being shown conspicuously, such as the main character driving a BMW and drinking a Coca-Cola. Later the character's Apple computer was delivered via UPS. These are all examples of _____.
A) subliminal persuasion
B) preattentive persuasion
C) intentional placement
D) product placement
E) affect referral

Question

Quizplus · Accepted Answer

The scenario describes product placement, which is the intentional integration of branded products into media content with the purpose of promoting the product without overtly advertising it. Therefore, option D, product placement, is the correct choice.

Daysha Was Watching a Movie When She Noticed Branded Products