Which of the following statements is FALSE regarding the mere exposure effect?
A) The mere exposure effect is created in the absence of attention.
B) The increased liking associated with the mere exposure effect is easy to elicit.
C) The size of the effect (increased liking) is as strong as an effect created by a strong cohesive argument.
D) The mere exposure effect works best when the consumer has lower involvement in processing the object.
E) The mere exposure effect has the greatest effect on novel objects.

Question

Quizplus · Accepted Answer

The statement that the size of the effect (increased liking) is as strong as an effect created by a strong cohesive argument is false. The mere exposure effect is a relatively weak effect, and its impact is smaller than the impact of a strong argument.

Which of the Following Statements Is FALSE Regarding the Mere