One way marketers are dealing with the declining effectiveness of traditional advertising due to technology such as digital video recorders allowing viewers to zoom past commercials is to get their products integrated into television programs. In some shows, actors are seen driving a Toyota Prius or drinking Pepsi. This is an example of _____.
A) subliminal advertising
B) product placement
C) product creep
D) product orientation
E) product integration

Question

Quizplus · Accepted Answer

The scenario described in the question is an example of product placement, where products are integrated into television programs to combat the declining effectiveness of traditional advertising.

One Way Marketers Are Dealing with the Declining Effectiveness of Traditional