When consumers read an advertisement for a clothing store and believe they will get 50 percent off of the purchase of a second item of equal or lesser value, _____ has occurred.
A) elaboration
B) affect referral
C) cognitive signaling
D) rumination
E) comprehension

Question

Quizplus · Accepted Answer

Comprehension has occurred because the consumers have understood the message conveyed by the advertisement regarding the discount offer.

When Consumers Read an Advertisement for a Clothing Store and Believe