A print advertisement for Nivea skin lotion uses pastel colors and script-type fonts to make it appear feminine. These tangible attributes of the ad that are sensed directly are examples of which characteristic of the message that influences comprehension?
A) figure-ground
B) discriminators
C) message source
D) congruity-incongruity
E) physical characteristics

Question

Quizplus · Accepted Answer

The physical characteristics of the print advertisement, such as the pastel colors and script-type fonts, are tangible attributes that can be sensed directly and influence the comprehension of the message. This falls under the physical characteristics characteristic of the message.

A Print Advertisement for Nivea Skin Lotion Uses Pastel Colors