Research has shown that it is easier for people to remember concrete words, such as dog or car, better than they can remember abstract concepts, such as justice or peace. It is believed to be due to the fact that people can more easily picture concrete concepts and thus put that information in their long-term memory via two different sensory "traces." That is, they put the word in long term memory as well as an image of that word. This process in which two different sensory traces are available to remember something is called _____.
A) repetition
B) redundancy
C) dual coding
D) meaningful encoding
E) chunking

Question

Quizplus · Accepted Answer

The process in which two different sensory traces are available to remember something is called dual coding. Dual coding theory suggests that memory is enhanced by forming both semantic and visual codes since both codes complement each other. This theory suggests that concrete concepts are easier to remember because they can be encoded visually and semantically.

Research Has Shown That It Is Easier for People to Remember