Coca-cola is a(n) _____ of the soft drink product category because it is the concept within a soft drink schema that is the single best representation of that category.
A) avatar
B) script
C) trace
D) frame
E) exemplar

Question

Quizplus · Accepted Answer

An exemplar is the best representation of a category and Coca-cola is widely considered as the leading brand in the soft drink category. The other options are not appropriate for this definition as avatar refers to a digital or virtual representation, script refers to a written plan or dialogue, trace refers to a small amount or mark left behind, and frame refers to a structure or support.

Coca-Cola Is A(n) _____ of the Soft Drink Product Category