_____ refers to the extent to which a consumer continues processing a message even after an initial understanding is achieved in the comprehension stage.
A) Repetition
B) Elaboration
C) Nostalgia
D) Association
E) Chunking

Question

Quizplus · Accepted Answer

Elaboration refers to the extent to which a consumer continues processing a message even after an initial understanding is achieved in the comprehension stage. It involves linking the information presented in the message to previously acquired knowledge, beliefs, and experiences.

_____ Refers to the Extent to Which a Consumer Continues