Claire has a collection of more than 1,000 snow globes from around the world. For most of her adult life, she has had an interest in this product and finds it personally gratifying when she learns about the product and acquires a new one for her collection. She especially likes to attend "Globe Swaps" where other enthusiasts like herself gather to trade snow globes and share stories. Which type of involvement is Claire demonstrating?
A) enduring involvement
B) permanent involvement
C) long-term involvement
D) committed involvement
E) situational involvement

Question

Quizplus · Accepted Answer

Enduring involvement refers to a long-standing interest in a particular product or category. Claire's interest in snow globes has been present for most of her adult life and she actively seeks out opportunities to learn more and acquire new items for her collection, including attending Globe Swaps. This demonstrates enduring involvement in snow globes. The other options - permanent involvement, long-term involvement, committed involvement, and situational involvement - do not accurately capture the nature of Claire's relationship with snow globes.

Claire Has a Collection of More Than 1,000 Snow Globes