Which of the following represents the degree of personal relevance a consumer finds in pursuing value from a given consumption act?
A) consumer moderation
B) product involvement
C) emotional involvement
D) product enthusiasm
E) consumer involvement

Question

Quizplus · Accepted Answer

Consumer involvement represents the degree of personal relevance a consumer finds in pursuing value from a given consumption act. Consumer moderation refers to limiting one's consumption behavior. Product involvement refers to the amount of personal relevance a consumer attaches to a particular product or brand. Emotional involvement refers to the emotional connection a consumer feels towards a product or brand. Product enthusiasm refers to the level of excitement or passion a consumer has for a particular product or brand.

Which of the Following Represents the Degree of Personal Relevance