_____ represents the personal relevance of shopping activities.
A) Shopping involvement
B) Shopping endurance
C) Product involvement
D) Emotional involvement
E) Shopping enthusiasm

Question

Quizplus · Accepted Answer

Shopping involvement is defined as the personal relevance or importance of shopping activities to the individual consumer. It reflects the degree of interest and enthusiasm a consumer has towards shopping and is based on the personal needs, values, and interests that the consumer associates with shopping.

_____ Represents the Personal Relevance of Shopping Activities