Product categories with personal relevance for consumers typically have _____ product involvement.
A) high
B) moderate
C) low
D) emotional
E) enduring

Question

Quizplus · Accepted Answer

When a product category has personal relevance, consumers are more likely to have high involvement with the products in that category. This could be because the products are important to the individual's self-concept, or because the products have a significant impact on their daily lives. Examples of product categories with high involvement for some consumers might include cosmetics, athletic gear, or home entertainment systems.

Product Categories with Personal Relevance for Consumers Typically Have _____