Electronic products can be especially frustrating or satisfying for consumers

Question

Electronic products can be especially frustrating or satisfying for consumers - often both at the same time. A consumer researcher wants to measure consumers' positive and negative emotions when using electronic products like video games, cell phones, computers, and tablets. Which measure is best for this purpose?
A) galvanic scale
B) bipolar scale
C) PAD
D) PANAS
E) PN scale

Quizplus · Accepted Answer

The PANAS (Positive and Negative Affect Schedule) is specifically designed to measure both positive and negative emotions, making it suitable for assessing consumers' emotional responses to electronic products.