Question 1

A school guidance counselor is the organizer for a school trip that can only accommodate 10 students, and she is trying to determine how to select the students that will get to go in a manner that is fair for all those applying. Which type of cognitive appraisal is the counselor using?
A) anticipation appraisal
B) agency appraisal
C) equity appraisal
D) outcomes appraisal
E) fairness appraisal

Accepted Answer

The guidance counselor is using equity appraisal, which involves assessing the fairness of the allocation of resources among applicants. The counselor is trying to identify a fair and impartial method of selecting the students that will go on the trip, which can accommodate only 10 students. Equity appraisal involves ensuring that each student has an equal chance of being selected and that the process is unbiased. Therefore, option C is the best answer.

Question 2

Which type of cognitive appraisal considers how something turned out relative to one's goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride?
A) anticipation appraisal
B) agency appraisal
C) equity appraisal
D) outcomes appraisal
E) results appraisal

Accepted Answer

Outcomes appraisal considers how something turned out relative to one's goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride. Anticipation appraisal refers to predicting the likelihood of an event, agency appraisal is focused on determining responsibility for an event, equity appraisal is focused on fairness and justice, and results appraisal is not a recognized term in the field of cognitive appraisal.

Question 3

Danny woke up kind of grumpy one morning and was snapping at the people around him. Fortunately, he didn't stay like that all day and ended having a pretty good day and got along with everyone. Which of the following likely influenced Danny's behavior?
A) equity appraisal
B) congruity
C) PANAS
D) involvement
E) mood

Accepted Answer

Mood is the most likely factor that influenced Danny's behavior. Waking up grumpy suggests that his mood was negative, which can affect how he interacts with those around him.

Question 4

The extent to which a consumer shows outward behavioral signs and otherwise reacts obviously to emotional experiences is called _____.
A) emotional expressiveness
B) flow
C) emotional display
D) emotional labor
E) emotional contagion

Accepted Answer

Emotional expressiveness refers to the extent to which a consumer shows outward behavioral signs and otherwise reacts obviously to emotional experiences.

Question 5

Which of the following can be thought of as a transient (temporary and changing) and general feeling state?
A) mood
B) involvement
C) emotion
D) affect
E) cognition

Accepted Answer

Mood is a general and transient feeling state that is not necessarily attached to a specific event or situation. It can be thought of as a background emotional state that colors a person's overall perception of reality. In contrast, emotions are more specific and usually triggered by a particular event or situation. Involvement and cognition refer to more cognitive states, while affect is a broader term that encompasses both emotions and moods.

Question 6

A consumer in a bad mood tends to judge things negatively. When the value of a target, such as a product, is influenced in a consistent way by one's mood, this is called _____.
A) equity theory
B) affect-based judgments
C) situation involvement
D) visceral responsiveness
E) mood-congruent judgments

Accepted Answer

Mood-congruent judgments occur when a person's mood influences their evaluation of a target, leading them to judge things more negatively or positively depending on their mood.

Question 7

Marty doesn't like to shop, so he decided he wanted to get all of his Christmas shopping done in one trip to the mall on a Saturday afternoon. Which type of cognitive appraisal does Marty use when he evaluates whether or not he achieved his goal of accomplishing this task?
A) anticipation appraisal
B) outcomes appraisal
C) completion appraisal
D) results appraisal
E) accomplishment appraisal

Accepted Answer

Marty is using an outcomes appraisal when he evaluates whether or not he achieved his goal of getting all his Christmas shopping done in one trip to the mall on a Saturday afternoon. He is focused on the result of his action.

Question 8

Extremely high emotional involvement in which a consumer is engrossed in an activity is referred to as _____.
A) emotional expressiveness
B) contagion
C) involvement
D) flow
E) emotional labor

Accepted Answer

The term that best describes this scenario is "flow." This concept was introduced by psychologist Mihaly Csikszentmihalyi and refers to a state of complete absorption in an activity that is highly enjoyable and personally rewarding. During flow, individuals are entirely focused and feel a sense of control over the situation, losing track of time and self-consciousness. This heightened emotional involvement can lead to an increased sense of satisfaction and is often associated with higher levels of creativity and productivity.

Question 9

Some researchers measure brain wave activity to assess consumers' emotional responses to advertising. This type of measurement is called _____.
A) introspective
B) self-report
C) autonomic
D) galvanic
E) PANAS

Accepted Answer

The measurement of brain wave activity to assess emotional responses is a form of measuring the autonomic nervous system, which controls physiological responses such as heart rate and perspiration. This type of measurement is known as an autonomic measurement.

Question 10

Keely was so engrossed in her book that she didn't realize that five hours had passed. What term is used to represent Keely's high emotional involvement in which she is engrossed in reading the book?
A) emotional involvement
B) flow
C) bipolar
D) emotional contagion
E) emotional labor

Accepted Answer

The term used to represent Keely's high emotional involvement in which she is engrossed in reading the book is "flow". Flow is a state of complete absorption in an activity, where someone is fully involved and engaged in what they are doing. Keely's lack of awareness of the passage of time is indicative of the flow state.

Question 11

PANAS and PAD are examples of _____ measures of consumer emotions.
A) autonomic
B) introspective
C) physiological
D) self-report
E) biological

Accepted Answer

PANAS (Positive and Negative Affect Schedule) and PAD (Pleasure Arousal Dominance) are both self-report measures of consumer emotions. Participants are asked to rate their emotions using a series of statements or adjectives, such as "happy" or "excited" for positive affect, and "angry" or "nervous" for negative affect. Self-report measures are a common and efficient way to collect data on consumer emotions.

Question 12

Many senior citizens do not want to go to the doctor because they are afraid they might learn they have some disease. This type of appraisal that focuses on the future that elicits worry and fear, so much so that some consumers avoid going to the doctor, is best described as a(n) _____ appraisal.
A) anticipation
B) outcomes
C) agency
D) emotional
E) phantom

Accepted Answer

The description best fits an anticipation appraisal, which focuses on future events that elicit worry, anticipation, or fear. In this case, the future event is finding out about a potential disease, which leads to fear and avoidance behavior.

Question 13

The theory behind PAD is that pleasure is _____, meaning that if one feels joyful, he or she cannot also experience sadness.
A) unidirectional
B) bi-dimensional
C) all-inclusive
D) uni-polar
E) bipolar

Accepted Answer

The PAD (Pleasure-Arousal-Dominance) model suggests that emotions are bipolar, meaning that they exist on a continuum with two opposite ends. Therefore, if one feels joyful, they cannot simultaneously feel sadness, as these emotions are on opposite ends of the pleasure dimension.

Question 14

Electronic products can be especially frustrating or satisfying for consumers - often both at the same time. A consumer researcher wants to measure consumers' positive and negative emotions when using electronic products like video games, cell phones, computers, and tablets. Which measure is best for this purpose?
A) galvanic scale
B) bipolar scale
C) PAD
D) PANAS
E) PN scale

Accepted Answer

The PANAS (Positive and Negative Affect Schedule) is specifically designed to measure both positive and negative emotions, making it suitable for assessing consumers' emotional responses to electronic products.

Question 15

Which type of cognitive appraisal reviews responsibility for events and can evoke emotions such as gratefulness, frustration, or sadness?
A) outcomes appraisal
B) equity appraisal
C) anticipation appraisal
D) agency appraisal
E) introspective appraisal

Accepted Answer

Agency appraisal involves reviewing responsibility for events and can evoke emotions such as gratefulness, frustration, or sadness. Outcomes appraisal involves evaluating how beneficial or harmful the outcome of an event is, equity appraisal involves comparing the outcome to what is perceived as fair, anticipation appraisal involves evaluating the expectations and possibilities of a future event, and introspective appraisal involves evaluating one's own thoughts and feelings about an event.

Question 16

Deep personal interest that evokes strongly felt feelings simply from the thoughts or behavior associated with some object or activity is known as _____.
A) flow
B) emotional involvement
C) emotional expressiveness
D) emotional intelligence
E) emotional commitment

Accepted Answer

Emotional involvement refers to the deep personal interest that evokes strongly felt feelings simply from the thoughts or behavior associated with some object or activity. Flow refers to a state of complete absorption and enjoyment in an activity. Emotional expressiveness refers to the ability to express emotions effectively. Emotional intelligence refers to the ability to understand and manage one's own emotions and the emotions of others. Emotional commitment refers to a strong emotional attachment or dedication to something or someone.

Question 17

Which of the following is one of the most commonly applied ways to assess one's emotional state by measuring both positive and negative affect?
A) PANAS
B) PAD
C) PN scale
D) galvanic scale
E) bipolar scale

Accepted Answer

PANAS (Positive and Negative Affect Schedule) is one of the most commonly applied ways to assess one's emotional state by measuring both positive and negative affect. It consists of two 10-item scales for measuring positive and negative affect.

Question 18

Which way of measuring emotions automatically records responses based on either automatic visceral reactions or neurological brain activity?
A) autonomic measures
B) self-report measures
C) introspective measures
D) PAD measures
E) PANAS measures

Accepted Answer

Autonomic measures record responses that are uncontrollable and automatic, such as changes in heart rate, skin conductance, or pupil dilation. These measures do not rely on self-report or introspection but instead measure physiological responses related to emotions.

Question 19

Which self-report measure of emotions asks respondents to rate feelings using semantic differential items (bipolar opposites)?
A) Likert Emotional Profile
B) PANAS
C) Emotion Battery
D) PAD
E) Dostat

Accepted Answer

PAD (Pleasure-Arousal-Dominance) is a self-report measure that asks respondents to rate their current emotional state on a set of bipolar adjectives, such as happy-sad, relaxed-tense, and in control-out of control. The bipolar adjectives assess three dimensions of emotional experience: pleasure/displeasure, arousal/non-arousal, and dominance/submissiveness.

Question 20

Which of the following terms is used to represent the feelings a consumer has about a particular product or activity?
A) cognition
B) affect
C) mood
D) emotion
E) nostalgia

Accepted Answer

Affect refers to the feelings or emotions a consumer has about a particular product or activity. Cognition refers to the mental processes like perception, attention, memory, and problem-solving. Mood refers to a prolonged emotional state and emotion is a specific, intense feeling related to a particular event or object. Nostalgia refers to a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

Quiz 5: Motivation and Emotion: Driving Consumer Behavior

A school guidance counselor is the organizer for a school trip that can only accommodate 10 students, and she is trying to determine how to select the students that will get to go in a manner that is fair for all those applying. Which type of cognitive appraisal is the counselor using?

Which type of cognitive appraisal considers how something turned out relative to one's goals and can evoke emotions like joyfulness, satisfaction, sadness, or pride?

Danny woke up kind of grumpy one morning and was snapping at the people around him. Fortunately, he didn't stay like that all day and ended having a pretty good day and got along with everyone. Which of the following likely influenced Danny's behavior?

The extent to which a consumer shows outward behavioral signs and otherwise reacts obviously to emotional experiences is called _____.

Which of the following can be thought of as a transient (temporary and changing) and general feeling state?

A consumer in a bad mood tends to judge things negatively. When the value of a target, such as a product, is influenced in a consistent way by one's mood, this is called _____.

Marty doesn't like to shop, so he decided he wanted to get all of his Christmas shopping done in one trip to the mall on a Saturday afternoon. Which type of cognitive appraisal does Marty use when he evaluates whether or not he achieved his goal of accomplishing this task?

Extremely high emotional involvement in which a consumer is engrossed in an activity is referred to as _____.

Some researchers measure brain wave activity to assess consumers' emotional responses to advertising. This type of measurement is called _____.

Keely was so engrossed in her book that she didn't realize that five hours had passed. What term is used to represent Keely's high emotional involvement in which she is engrossed in reading the book?

PANAS and PAD are examples of _____ measures of consumer emotions.

Many senior citizens do not want to go to the doctor because they are afraid they might learn they have some disease. This type of appraisal that focuses on the future that elicits worry and fear, so much so that some consumers avoid going to the doctor, is best described as a(n) _____ appraisal.

The theory behind PAD is that pleasure is _____, meaning that if one feels joyful, he or she cannot also experience sadness.

Which type of cognitive appraisal reviews responsibility for events and can evoke emotions such as gratefulness, frustration, or sadness?

Deep personal interest that evokes strongly felt feelings simply from the thoughts or behavior associated with some object or activity is known as _____.

Which of the following is one of the most commonly applied ways to assess one's emotional state by measuring both positive and negative affect?

Which way of measuring emotions automatically records responses based on either automatic visceral reactions or neurological brain activity?

Which self-report measure of emotions asks respondents to rate feelings using semantic differential items (bipolar opposites) ?

Which of the following terms is used to represent the feelings a consumer has about a particular product or activity?