Which of the following describes the situation in which consumers remember information better when the mood they are currently in matches the mood they were in when originally exposed to the information?
A) autobiographical memory
B) nostalgia
C) emotional contagion
D) emotional expressiveness
E) mood-congruent recall

Question

Quizplus · Accepted Answer

Mood-congruent recall is the phenomenon in which information is better remembered when the mood during recall matches the mood during encoding. This is because emotions and moods can serve as retrieval cues for memories.

Which of the Following Describes the Situation in Which Consumers