Which of the following terms is used to represent the feelings a consumer has about a particular product or activity?
A) cognition
B) affect
C) mood
D) emotion
E) nostalgia

Question

Quizplus · Accepted Answer

Affect refers to the feelings or emotions a consumer has about a particular product or activity. Cognition refers to the mental processes like perception, attention, memory, and problem-solving. Mood refers to a prolonged emotional state and emotion is a specific, intense feeling related to a particular event or object. Nostalgia refers to a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

Which of the Following Terms Is Used to Represent the Feelings