The hierarchical approach to personality allows consumer researchers to better understand the uniqueness of the individual consumer by combining information on traits, goals, and even consumer life stories in order to gain a better understanding of the complexities of the human personality.

Question

Quizplus · Accepted Answer

This is personology. The hierarchical approach begins with the assumption that personality traits exist at varying levels of abstraction.

The Hierarchical Approach to Personality Allows Consumer Researchers to Better