Descriptions of how individual consumers differ according to specific trait or patterns of behavior are called _____.

Name: Descriptions of how individual consumers differ according to specific trait or patterns of behavior are called _____.
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Question

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Descriptions of how individual consumers differ according to specific trait or patterns of behavior are referred to as individual difference variables. These variables can include demographic variables, psychographic variables, and behavioral variables.

Descriptions of How Individual Consumers Differ According to Specific Trait