Which trait represents the tendency for consumers to focus on maximizing what is received from a transaction as compared to what is given?

Question

Quizplus · Accepted Answer

Value consciousness represents the tendency for consumers to focus on maximizing what is received (value) from a transaction and minimizing what is given (price or effort). It is reflected in the consumer's willingness to spend time searching for the best deals, comparing prices and quality, and choosing products that offer the best value for money.

Which Trait Represents the Tendency for Consumers to Focus on Maximizing