Which trait refers to the extent to which material goods are important in a consumer's life?

Question

Quizplus · Accepted Answer

Materialism refers to the extent to which material goods are important in a consumer's life. Value consciousness refers to the extent to which consumers are concerned with getting good value for their money, while vanity refers to the extent to which consumers are concerned with their appearance or social status. Innovativeness refers to the extent to which consumers are willing to try new products and possessiveness refers to the extent to which consumers desire to own and control things.

Which Trait Refers to the Extent to Which Material Goods