The degree to which a consumer is open to new ideas and buying new products, services, or experiences early in their introduction is referred to as _____.

Question

Quizplus · Accepted Answer

Innovativeness refers to the degree to which a consumer is willing to adopt and try out new products, services, or experiences at the early stages of their introduction. Materialism refers to the importance a consumer places on acquiring and owning material possessions. Frugality refers to the tendency to be economical and avoid unnecessary spending. Impulsiveness refers to the inclination to make quick and unplanned decisions without fully considering the consequences. Possessiveness refers to the need to possess and control things or people.

The Degree to Which a Consumer Is Open to New