A relatively new approach to researching consumers, which combines personality theory and motivation is the _____ approach.

Question

Quizplus · Accepted Answer

The personology approach combines personality theory and motivation to understand consumer behavior. This approach seeks to identify individual differences in personality and how these differences influence consumer behavior. It is a relatively new approach to researching consumers. Therefore, the correct answer is E) personology.

A Relatively New Approach to Researching Consumers, Which Combines Personality