When Honda first introduced the Odyssey, it's offering in the mini-van category, it was promoted as the "Honda of mini-vans." Honda was building off of its reputation for marketing reliable and dependable automobiles. Which brand personality dimension does this illustrate?

Question

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The promotion of the Odyssey as the "Honda of mini-vans" highlights Honda's brand personality dimension of competence, as they were building off of their reputation for reliability and dependability.

When Honda First Introduced the Odyssey, It's Offering in the Mini-Van