In the attitude-toward-the-object (ATO) model, the belief ratings (b) do not vary across the brands under consideration.
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Q12: According to the high-involvement hierarchy, beliefs about
Q13: According to the functional theory of attitudes,
Q14: The attitude-toward-the-object (ATO) model proposes that three
Q15: The hierarchy of effects in the low-involvement
Q16: The knowledge function of attitudes allows consumers
Q18: The behavioral influence hierarchy suggests that behavior
Q19: The ATO approach is known as a
Q20: According to the ABC approach to attitudes,
Q22: Changing schema-based affect is another way marketers
Q25: Contradicting thoughts are known as negative arguments.
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