The ATO approach is known as a compensatory model because poor ratings on one attribute can be compensated for by higher ratings on another attribute.
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Q14: The attitude-toward-the-object (ATO) model proposes that three
Q15: The hierarchy of effects in the low-involvement
Q16: The knowledge function of attitudes allows consumers
Q17: In the attitude-toward-the-object (ATO) model, the belief
Q18: The behavioral influence hierarchy suggests that behavior
Q20: According to the ABC approach to attitudes,
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Q25: Contradicting thoughts are known as negative arguments.
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