Compared to the attitude-toward-the-object model, the behavioral intentions model adds a component that assesses the consumer's perceptions of what other people think they should do, referred to as the subjective norm.

Name: Compared to the attitude-toward-the-object model, the behavioral intentions model adds a component that assesses the consumer's perceptions of what other people think they should do, referred to as the subjective norm.
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Compared to the Attitude-Toward-The-Object Model, the Behavioral Intentions Model Adds