According to the ELM model of attitude change, even if a consumer's attitude is influenced more by peripheral cues than central cues, the resulting belief or attitude change is still likely to be relatively enduring.
Correct Answer:
Verified
Q22: Attitude change tends to be relatively enduring
Q27: Persuasion refers to specific attempts to change
Q27: The balance principle states that human beings
Q31: The basic premise of balance theory is
Q33: According to the ATO model of persuasion,
Q34: In balance theory, the object-person relation is
Q35: The elaboration likelihood model (ELM) illustrates how
Q36: According to the elaboration likelihood model of
Q37: In balance theory, connector relations are the
Q39: Initial judgment theory proposes that consumers compare
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents