What term means that the consumer is marked in some way that indicates their place in society?
A) stigmatization
B) identification
C) acculturation
D) assimilation
E) stratification

Question

Quizplus · Accepted Answer

Stigmatization refers to marking a consumer in some way that indicates their place in society, often based on demographic or behavioral characteristics. This can include aspects such as income, occupation, race, or lifestyle choices. Stigmatization can have both positive and negative effects on the consumer, and can influence their purchasing decisions and overall brand perception.

What Term Means That the Consumer Is Marked in Some