_____ is a culturally-defined group to which a consumer belongs based on resources like prestige, income, occupation, and education.
A) Cohort
B) Generation
C) Reference group
D) Homogamous group
E) Social class

Question

Quizplus · Accepted Answer

Social class is a culturally-defined group based on various resources. Cohort refers to a group of people who were born in the same time period and share certain experiences. Generation refers to a group of people born around the same time who share similar attitudes and values. Reference group refers to a group of people that a consumer looks to when making decisions. Homogamous group refers to a group of people who share similar attributes like age, education, and income.

_____ Is a Culturally-Defined Group to Which a Consumer Belongs