Holly is 42-years old, married with two children, and works as a nurse. What type of variables are being used to describe Holly?

Question

Quizplus · Accepted Answer

The description of Holly includes factual characteristics such as her age, marital status, number of children, and occupation, which are all considered demographic variables. Psychographic variables pertain to attitudes, values, and lifestyles, which are not mentioned in the description. PRIZM variables refer to segmentation systems used by marketers to group people by their behavior and characteristics based on their location and other factors, which is not applicable in this scenario. Concrete variables and primary variables are not commonly used terms in demographic analysis.

Holly Is 42-Years Old, Married with Two Children, and Works