_____ occurs when an individual yields to the attitudes and behaviors of other consumers.
A) Conformity
B) Formalization
C) Aspiration
D) Association
E) Pressure

Question

Quizplus · Accepted Answer

Conformity refers to the phenomenon of individuals changing their attitudes and behaviors to match those of a group or social norm. This can be a result of peer pressure, social influence, or a desire to fit in with a particular group.

_____ Occurs When an Individual Yields to the Attitudes and Behaviors