A group with which type of social power results in consumers often imitating the behaviors and attitudes of the group as a means of identifying with the group?
A) referent power
B) legitimate power
C) coercive power
D) reward power
E) expert power

Question

Quizplus · Accepted Answer

Referent power is the type of social power that results in consumers imitating the behaviors and attitudes of the group as a means of identifying with the group. This is because the group is perceived as having traits or qualities that are desirable or admirable, and individuals want to be associated with those traits or qualities. Referent power comes from the attractiveness or charisma of the group, and it can be a powerful force in influencing consumer behavior.

A Group with Which Type of Social Power Results in Consumers