A group in which a consumer desires to become a member is called a(n) _____ group.
A) formal
B) informal
C) aspirational
D) dissociative
E) associative

Question

Quizplus · Accepted Answer

An aspirational group is a group that a consumer aspires to become a member of. It represents a desired social standing or lifestyle that the consumer admires and wishes to be associated with. For example, a teenager may aspire to be a member of a popular group at school.

A Group in Which a Consumer Desires to Become a Member