Aspirational group membership often appeals to the consumer's _____.
A) actual self
B) extended self
C) preferred self
D) future self
E) ideal self

Question

Quizplus · Accepted Answer

Aspirational group membership appeals to the consumer's ideal self, as it represents the person they want to become or the lifestyle they aspire to have. The actual self refers to how a person currently perceives themselves, while the extended self includes possessions and things that are closely associated with them. The preferred self is similar to the ideal self but may be more attainable or realistic, while the future self refers to the person the consumer hopes to become in the future.

Aspirational Group Membership Often Appeals to the Consumer's _____