Utilitarian influence is sometimes referred to as _____ influence because consumers comply with group expectations to receive a reward or avoid a punishment.
A) normative
B) informational
C) rational
D) sanctioned
E) ego-defensive

Question

Quizplus · Accepted Answer

Utilitarian influence is when consumers comply with group expectations to receive a reward or avoid a punishment. This type of influence is often referred to as normative influence because it is based on social norms and the desire to conform to the expectations of the group. Consumers conform to the group in order to avoid disapproval, criticism, or other negative consequences.

Utilitarian Influence Is Sometimes Referred to as _____ Influence Because