Beth and her girlfriends are thirteen years old and are discovering make-up. They talk to each other about the different products and brands that they've tried. They love to talk about this and share their experience with each other Which type of word-of-mouth does this represent?

Question

Quizplus · Accepted Answer

This represents organic word-of-mouth, which is when consumers naturally share their experiences and opinions with others without any incentive or prompting.

Beth and Her Girlfriends Are Thirteen Years Old and Are