Procter & Gamble gives products to mothers and encourages them to discuss them in a blog targeted to new mothers. The goal is to stimulate positive word-of-mouth communications about their products. What type of WOM is P&G trying to stimulate?

Question

Quizplus · Accepted Answer

P&G is trying to stimulate amplified word-of-mouth, which involves actively encouraging or creating opportunities for consumers to share their opinions and experiences about a product, often through incentives or organized campaigns.

Procter & Gamble Gives Products to Mothers and Encourages Them