Which of the following is a guerilla marketing tactic in which consumers do not realize that they are being targeted by a marketing message?
A) deceptive marketing
B) under-the-radar marketing
C) subliminal marketing
D) invisible marketing
E) stealth marketing

Question

Quizplus · Accepted Answer

Stealth marketing is a guerrilla marketing tactic where marketers target consumers without their knowledge. The idea is to create buzz and excitement around a product or service without making it seem like an advertisement.

Which of the Following Is a Guerilla Marketing Tactic in Which