James knows a lot about video games, so friends ask him for advice when trying to decide which game system to purchase as well as which games are fun. For these friends, James can be considered a(n) _____.
A) product adopter
B) opinion leader
C) surrogate consumer
D) market maven
E) buzz marketer

Question

Quizplus · Accepted Answer

An opinion leader is someone who is knowledgeable about a specific product or service and is often looked to by others for advice and recommendations. In this scenario, James is being asked for his opinions and advice on video games, making him an opinion leader for his friends. The other options, such as product adopter, surrogate consumer, market maven, and buzz marketer, do not fit as well with this scenario.

James Knows a Lot About Video Games, So Friends Ask