The challenge for those who sell seasonal products is to position the product more as an everyday option.
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Q10: Situational influences change the desirability of consuming
Q11: Shopping is the set of value-producing consumer
Q13: The two types of shopping activities are
Q14: Epistemic shopping activities are oriented toward a
Q17: A physical store is necessary for shopping
Q18: Situational influences are things that influence consumers
Q19: Timing ad buys so that advertisements run
Q20: Consumers experiencing time pressure are less likely
Q20: Outshopping is an experiential shopping activity.
Q23: Utilitarian shopping value represents the worth of
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