Shopping is the set of value-producing consumer activities that directly increase the likelihood that something will be purchased.

Question

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Shopping involves a set of activities aimed at increasing the likelihood of purchasing a product or service. These activities may include researching products, comparing prices, reviewing product features and benefits, trying the product, and more. Ultimately, the goal of shopping is to acquire a product that provides value to the consumer.

Shopping Is the Set of Value-Producing Consumer Activities That Directly