Shopping occurs in situations that are not easily controlled by a consumer and often not by the marketer either.

Question

Quizplus · Accepted Answer

Shopping can happen in various situations, such as in a physical store, online, or even while traveling. Consumers may encounter unexpected factors, like changes in weather or store policies, that affect their shopping experience. Likewise, marketers may have limited control over external factors that affect consumer behavior, such as economic trends or cultural norms.

Shopping Occurs in Situations That Are Not Easily Controlled by a Consumer