Consumers often make social comparisons when encountering a salesperson in a store.

Name: Consumers often make social comparisons when encountering a salesperson in a store.
Brand: Quizplus
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Question

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Consumers often compare themselves to others and consider how their purchase decisions will be perceived by their peers. When encountering a salesperson, they may also compare themselves to the salesperson and consider how their interaction will impact their self-image. This is known as social comparison theory.

Consumers Often Make Social Comparisons When Encountering a Salesperson in a Store