The term antecedent conditions refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment.

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Antecedent conditions refer to the individual or situational factors that a consumer brings to a particular information processing, purchase, or consumption environment. Examples of antecedent conditions include mood, level of involvement, and physical environment.

The Term Antecedent Conditions Refers to Situational Characteristics That a Consumer