Greg is considering purchasing a new truck, and he wants to purchase the best one within his budget. He has searched the Internet, asked friends, and visited dealerships to learn more about the different brands and their features. He even found one website where he can conduct direct comparisons of different brands to help him in his decision. Which decision-making perspective is Greg following?
A) experiential decision making
B) behavioral decision making
C) complete decision making
D) utilitarian decision making
E) rational decision making

Question

Quizplus · Accepted Answer

Greg is following a rational decision-making perspective by systematically gathering information and comparing the different options to make the best decision within his budget. He is using logic and weighing the pros and cons of each option, which is typical of a rational decision-making process.

Greg Is Considering Purchasing a New Truck, and He Wants