The experiential decision-making perspective assumes that _____.
A) consumers diligently gather information about purchases, carefully compare alternatives, and make informed decisions
B) many decisions are actually learned responses to environmental influences
C) consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration
D) consumers focus on utilitarian value rather than hedonic value
E) consumers follow a "think-feel-do" hierarchy

Question

Quizplus · Accepted Answer

The experiential decision-making perspective assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration. This perspective emphasizes the importance of emotional drivers and experiences in the decision-making process.

The Experiential Decision-Making Perspective Assumes That _____